Best Places for Affordable Shopping in Tbilisi: Designer Brands at Outlet Prices
Decades ago, the kind of space we now think of as an outlet shopping center was, most often, just a regular warehouse. Big brands moved the collections from previous to the city outskirts to free up the space at the branches for the new ones. The old clothes were sold at reduced prices. Hardly anyone went.
Over time — first across Europe, then everywhere else — the outlet turned from a warehouse into a proper shopping center, with its own distinct identity, unique architecture and concept. Why people visited changed too. If shoppers used to drop in specific items, these days the outlet functions as a multifunctional space where people go not just to shop but for relaxation and entertainment.
Due to the growing scale of these spaces, that now accommodate multiple brands, shaped a new retail approach known as smart shopping. In September 2025, it became available for Georgian shoppers too — with Tbilisi Outlet Village, the country's first open-air outlet-format space opening near Tbilisi Airport.
What Is Smart Shopping and Why Has It Become So In Demand?
A space this size is genuinely hard to cover in a single day. People tire. Too much visual input makes choosing harder. That's what shaped the smart shopping approach, which we can break down into roughly three parts.
The first is preparation. Before the visit, you want to have a clear sense of what it is you’re buying. This includes choosing the specific brands, the kind of clothing and accessories you plan to buy, and then adjusting this list from the biggest priorities to the lesser ones.
Next comes planning. You’ll need to lay out the route you’ll be following and how much time you’ll be spending. Decide in advance which stores get which part of the day, and how to divide your time among them, so the visit stays pleasant instead of turning into a slog.
The third part is hashing out the practical details — being on top of the services, opening hours, current offers, and so on.
Before the Visit: What You Should Prepare for in Advance
If you’re wondering where to buy clothes in Georgia for the best prices, Tbilisi Outlet Village is a clear winner with more than 40 stores covering clothing, accessories, and footwear. But there’s too many of them to cover in one day. So the best approach is to read through the brand list online and settle on the ones you can visit on a sensible schedule.
You can plan around a specific need. A new pair of jeans, for instance — that means Levi's, Lee & Wrangler, or Calvin Klein outlet store. If it’s sports shoes that top your list, then start with Nike, Adidas, or Puma. Accessories needing a refresh? Head straight to Furla, Guess, Sani Optics, or Samsonite when you arrive.
You can also browse by style. For office or classic styles, Adolfo Dominguez, Tommy Hilfiger, and Trussardi are some of the strongest picks among the available designer brands in Georgia. Benetton and Jack & Jones are great everyday wardrobe picks. In the shoes and bags category, Pollini, ECCO, and Geox offer sturdy but refined models that fit various situations. For more unique accents and accessories, Pinko, Zadig & Voltaire, Bimba Y Lola, and DKNY are worth a try.
When and How to Visit Tbilisi Outlet Village
The village is open every day, 11:00 to 20:00. On weekdays, Monday through Friday there are fewer visitors and foot traffic is significantly lighter. It’s better to visit in the middle of the week if you want to try a lot of things without losing time in long queues. Besides, consultants will have more time to provide you with in-depth information.
Weekends, especially from midday into the evening, the place is far more livelier and busier since this is when the locals usually visit. If you want to mix the shopping up with entertainment, that's your best window. The atmosphere takes on a different charm, with a more festive feel.
Current Offers: What Discounts to Expect and Where to Find Them
Discount clothing in Tbilisi Outlet Village is a permanent fixture. Prices here typically sit around 30% below standard retail, and can sometimes go as high up as 70%.
Offers shift over time. Today's deals get replaced next week by new ones that may apply to different brands and categories. Checking what promotions are running on the village website before setting the time for your visit should always be a part of the smart shopping planning stage.
Plan Your Visit to Tbilisi Outlet Village, We’re Always Glad to Host You
Tbilisi Outlet Village sits about 25 minutes from the city center, on Kakheti Highway (E60). It’s easy to reach by car and you don’t have to worry about parking — there's free parking available for visitors on-site. You can leave the car there and start shopping without any hassle.
Plan ahead, and the visit turns into a proper day out — cheap shopping in Tbilisi at the brands you actually wanted, but instead of hurrying around, a great opportunity to unwind while at it.
