Stock Up on Designer Brands in Georgia: Visit PINKO, Furla & BIMBA Y LOLA Outlets

If you’re planning to spend a few days in the Georgian capital, you likely already have quite a list of places to visit and foods to eat. But if you’re willing to set half a day aside for something other than historic monuments and museums, we might have a suggestion that would certainly spice up your Tbilisi experience.

Premium shopping has rarely, if ever made Tbilisi itineraries published by the various travel websites, but these days European designer brands in Georgia are easier to stock up on for an affordable price than most visitors expect. And the best place to do so? Tbilisi Outlet Village, the first open-air discount retailer in the Caucasus, where you can pair your shopping experience with a light lunch, a proper sit-down dinner and even enjoy a local event or two, if the timing is right. 

Tbilisi Outlet Village design is the collaboration between Georgian architect Dodoshka Chubinidze and architecture studio L35, the team behind the already famous La Roca and Las Rozas villages in Spain. They drew on the facades and courtyards from Tbilisi’s historic Old Town, with its light brick walls, carvings and twisted balconies. That setting alone makes this a worthy addition to all the lists of places to visit in Tbilisi, but the real win is, undeniably, all the exclusive offers on multiple famous European labels you won't be finding anywhere downtown.

Explore Tbilisi Outlet Village Premium Brand Directory

The directory currently runs past 40 famous labels: PINKO, Tommy Hilfiger, Calvin Klein, Nike, Furla, BIMBA Y LOLA and Levi's is just a tiny fraction of all the village offers the visitors, and there are plans to add dozens more.

Every label carries exclusive offers starting at 30% and running as high as 70% off the regular price tags. These offers hold year-round, not just for holidays or short-time events like Black Friday. Pretty much all you need to do is go through the Tbilisi Outlet Village brands selection to make sure the one you’re interested in is already up and running. And if not, don’t cancel the trip just yet - based on the styles you’re looking for, we likely have a close alternative to offer.

For example, if you’re looking to replicate the glamorous feminine Italian style with a slight edge, PINKO might have something interesting for you. 

PINKO

PINKO is the name to know if you like Italian fashion with some attitude behind it. The label came out of 1980s Italy, with the independent, self-possessed woman being the main icon, and today it still leans into bold, '90s-tinged glamour rather than quiet luxury trend. 

One of the most famous items in its stock is the Love Bag, easily recognizable by the metal buckle of two birds meeting to close a circle. Depending on the style - the Click, the Puff, and the Mini - the bag's whole character transforms to fit a different type of woman. PINKO’s “hero products” may be the accessories but the apparel - the leather blazers, the denim, and the going-out dresses - is where PINKO's cut and confidence truly shine. This is a brand for the expressive dresser, the one who reaches for the statement piece over the safe one. S

At the outlet the bags and the outerwear are the real draw, and you can grab either for a real discount because the outlet stocks colors and cuts from the previous collections, not the current trends. Not that many would know that, because PINKO is all about the character and character is evergreen. 

Furla

Furla is almost diametrically opposite and targets the customer that’s looking for time-tested elegance. For the right shopper that restraint is the entire appeal. A Bologna leather house owned by the same family since 1927, it’s known for genuine Made-in-Italy craftsmanship that a smart shopper loves because it doesn’t come with the four-figure price or the loud logo. 

Their most well-known item is a structured little flap on a chain strap with the signature arch closure, a shape that has always reads as quiet good taste and plenty of brands have replicated. The heritage Furla 1927 line and the playful PVC Candy bag are also on the list of brand icons worth investing in. Don’t overlook the small leather goods section, since the wallets and cardholders carry some of the deepest exclusive offers and the quality allows them to serve you through years of daily use. 

This is the brand for the classic dresser building a wardrobe that lasts, the one who wants a bag that can easily fit both the office and an elegant dinner. Furla doesn’t shout, which is exactly why it’s worth buying in the outlet - the styles may come from seasons past, but you know they’ll hold up season after season. 

BIMBA Y LOLA

BIMBA Y LOLA catches all eyes that pass past its window display, which is the whole idea. The Spanish label was started in 2005 by sisters María and Uxía Domínguez, who named it after their two greyhounds. 

The brand is known for treating fashion as wearable art, pulling from nature, film, and travel into vivid prints you won't find on anyone else. The bags are a big one among customers, especially the trapezium crossbody and the chain-strap styles, where the brand's personality concentrates. But it’s the graphic-print dresses and charm jewelry where its unique energy really shines. This is the brand for the creative dresser who would rather start a conversation than blend in, the one whose outfit runs on a single bold piece. If your closet leans neutral and careful, this is a great brand to start slowly moving towards more maximalist fashion. And the outlet is the low-risk way to do it, with the prices not breaking the bank. 

Not Just Shopping: Enjoy Good Foods and Good Time at Tbilisi Outlet Village

If there’s one thing Georgians are known for it’s good food, and Tbilisi Outlet Village would be remiss to ignore it. Shopping does work up an appetite, after all. 

You can get a genuine taste of Tbilisi food here, with a couple of sit-down restaurants offering classic Georgian plates, but there are also options for  international cuisine as well as cafes, if you just want a quick coffee and a light bite. The list of cafes and restaurants in Tbilisi Outlet Village is still growing, but there’s plenty enough to choose from even now. 

Shopping and food aren’t the only things to visit the village either, as the space hosts multiple events from live music shows to various festivals on the premises. So it pays off to check on the calendar from time to time, before planning the trip. 

Finding authentic European designers at outlet prices used to be almost impossible in the Caucasus region, but shopping in Georgia has really changed over the last few years. You can now shop PINKO, Furla, BIMBA Y LOLA and multiple other famous fashion brands at exclusive prices all year round. The doors are open every day, Monday through Sunday, from 11:00 to 21:00.