A season ends
A collection finishes its run in the regular New Trend stores and makes room for the incoming season.
Outlet store · Tbilisi Outlet Village
New Trend
Exclusive collections from the trendiest fashion brands.
30-70%off original collections
100%original, authentic stock
11:00–20:00open every day
Open daily from 11:00
30-70% off
On original collections, every day of the year.
What’s in store
The New Trend store at Tbilisi Outlet Village keeps designer ready-to-wear, tailoring, knitwear, shoes and bags.
Open daily
Mon–Fri 11:00–20:00 · Sat–Sun 11:00–21:00.
20 min from Tbilisi
Open-air village with free parking and EV charging.
What you’ll find in store
This is outlet stock, so the mix changes with every delivery. These are the categories the store keeps, and the names that come through most often.
Designer ready-to-wear | This is where New Trend’s department-store edit matters most: check the fabric label, cut and condition before choosing between designer pieces from different houses. | Armani jackets, Prada dresses, Marine Serre tops, Mugler pieces
Tailoring | For tailoring, look at shoulder placement, lapel roll, lining and trouser break, because a Canali or Armani piece only works when the fit is right. | Canali blazers, Armani trousers, Dsquared2 shirts, tailored jackets
Knitwear | New Trend’s knitwear drops can include fine-gauge layers and heavier seasonal pieces, so read the composition label and check the cuffs and neckline. | Ami Paris knits, Armani cardigans, Prada knit tops, designer sweaters
Shoes and bags | Shoes and bags move quickly in a designer outlet, so inspect soles, hardware, stitching and interior labels when the size or shape works for you. | Gucci bags, Prada shoes, Armani bags, Mugler footwear
The brand
How New Trend brought designer fashion here
New Trend was founded by the Machavariani family and became Georgia’s first premium department store. It was also among the first local retailers to bring designer fashion to the Georgian market, before international luxury shopping felt familiar in Tbilisi.
Its edit is built around labels people usually plan for: Armani, Gucci, Prada, Comme des Garcons, Dsquared2, Ami Paris, Canali, Marine Serre and Mugler. That mix makes New Trend different from a single-brand boutique, because the buying eye matters as much as the logo on the label.
At Tbilisi Outlet Village, that history turns into previous-season designer ready-to-wear, tailoring, knitwear, shoes and bags. The stock is authentic, the discount range is 30-70%, and the exact brands, colours and sizes change with each delivery.
Family founding | The Machavariani family founded New Trend as a premium fashion retailer for the Georgian market.
First premium department store | New Trend became Georgia’s first premium department store and helped introduce designer fashion locally.
Designer edit | The retailer built its assortment around names such as Armani, Gucci, Prada, Comme des Garcons, Canali, Marine Serre and Mugler.
Outlet in Tbilisi | At Tbilisi Outlet Village, New Trend focuses on original previous-season designer clothing, shoes and bags at outlet prices.
Why the prices are lower
Nothing about the product changes. What changes is where it sits in the season — here is the whole mechanism, in three steps.
In this store
New Trend’s outlet stock is made of original previous-season designer pieces, with brands, sizes and colours changing by delivery.
It moves to the outlet
Those pieces — plus lines produced specifically for outlet stores — arrive at Tbilisi Outlet Village.
Same product, lower price
Identical product, identical quality, 30-70% less. During special offer periods the gap grows further.
Authenticity
Everything on the shelves is original, authentic stock. A lower price here never means a lower grade of product.
Stock rotates
Because this is outlet stock rather than a current-season store, the selection changes with every delivery and the best-known pieces go first. If you are travelling for one specific item, call the store before you set out.
Plan your visit
The New Trend store keeps the same hours as the rest of the village. Free parking, EV charging and dining are all on site.
New Trend
Tbilisi Outlet Village
- Monday
- 11:00 – 20:00
- Tuesday
- 11:00 – 20:00
- Wednesday
- 11:00 – 20:00
- Thursday
- 11:00 – 20:00
- Friday
- 11:00 – 20:00
- Saturday
- 11:00 – 21:00
- Sunday
- 11:00 – 21:00
Free parking
EV charger
Kids zone
Cafés & restaurants
More than one store
Make a day of it
One of more than thirty names here — the first open-air outlet village in Georgia, mixing international labels with Georgian brands.
30+international and Georgian brands
Kidsdedicated play areas across the village
Diningcafés and restaurants, Georgian and European
Questions people ask
The things people ask before making the trip, answered straight.
Designer tailoring, knitwear and bags define New Trend at Tbilisi Outlet Village where authenticity and dependable fit shape whether the trip is worthwhile.
Are New Trend’s designer pieces genuine? | Yes. Pieces sold here come through the carried labels’ official networks, including Armani, Gucci, Prada and Canali.
Why are these designer pieces in the outlet? | The edit combines original previous-season fashion with lines made specifically for outlet stores. The mix of labels, sizes and colours changes as new deliveries arrive.
What discount does New Trend give here? | Prices stay at least 30% below the labels’ own city-store prices throughout the year. During special offers, the difference can reach 70%.
Can I count on my Gucci or Prada size? | No. Stock turns over with every delivery, and the best-known pieces often go first. Check the village website for current offers before travelling, but come ready to compare what is available across the designer edit.
How should I choose between Canali and Armani tailoring? | Judge the individual garment rather than the label alone. Compare the fabric composition, cut, shoulder fit, lining and trouser length before deciding.
When is New Trend easiest to browse? | Weekdays are quieter, giving you a calmer look through its multi-brand rails. The village is open Monday to Friday from 11:00 to 20:00.
Also in the village
Four more stores a short walk away.
new-trend
New Trend · Tbilisi Outlet Village
Same product. Same quality.
Better price.
Open daily from 11:00. Free parking, twenty minutes from the centre of Tbilisi.
Get Directions