A season ends
A collection finishes its run in the regular Alfaparf Milano Professional stores and makes room for the incoming season.
Outlet store · Tbilisi Outlet Village
Alfaparf Milano Professional
A leading Italian brand in professional hair care.
30-70%off original collections
100%original, authentic stock
11:00–20:00open every day
Open daily from 11:00
30-70% off
On original collections, every day of the year.
What’s in store
The Alfaparf Milano Professional store keeps salon colour, hair care, styling products and treatment kits for professional hair routines.
Open daily
Mon–Fri 11:00–20:00 · Sat–Sun 11:00–21:00.
20 min from Tbilisi
Open-air village with free parking and EV charging.
What you’ll find in store
This is outlet stock, so the mix changes with every delivery. These are the categories the store keeps, and the names that come through most often.
Salon Colour | Check this section when you want Alfaparf Milano Professional colour products made for hairdressers rather than supermarket dye; exact shades depend on the delivery. | colour lines, salon colour products, colour care
Semi di Lino Care | Semi di Lino is the care name to recognise here, especially if you are comparing shampoos and masks from the brand’s best-known professional line. | Semi di Lino shampoo, Semi di Lino mask, care lines
Styling | The styling shelf is for finishing a salon routine at home, with product types changing as professional stock moves through the outlet. | styling products, finishing products, salon styling lines
Treatment Kits | Treatment kits make sense when you want a more structured hair-care routine, but the exact set in each drop depends on the delivery. | treatment kits, hair masks, care products
The brand
From Northern Italy to professional salon shelves
Alfaparf Milano Professional began in 1980, when Roberto Franchina started a northern Italian company making products for hairdressers with a team of about ten people.
The name became easier to recognise in 1989, when Semi di Lino launched and turned into the company’s first great commercial success. In the 1990s, Alfaparf Milano Professional began exporting to Spain and Latin America, then opened branches in Brazil, Mexico and Argentina; in 2000, its Osio Sotto headquarters was completed.
At “Tbilisi Outlet Village”, the brand matters for shoppers who are looking for salon-professional colour, care and styling rather than ordinary bathroom-shelf basics. Deliveries can include Semi di Lino shampoos and masks, colour lines, styling products and treatment kits, but formats and shades change with each drop.
1980 | Roberto Franchina starts the company in northern Italy, producing hairdresser-focused products with a team of about ten.
1989 | Semi di Lino launches and becomes Alfaparf Milano Professional’s first major commercial success.
1990s | The company begins exporting to Spain and Latin America, then builds branches in Brazil, Mexico and Argentina.
2000 | The Osio Sotto headquarters is completed, giving the professional hair-care business a fixed home base.
Why the prices are lower
Nothing about the product changes. What changes is where it sits in the season — here is the whole mechanism, in three steps.
In this store
Outlet stock is original Alfaparf Milano Professional salon stock from previous-season assortments and outlet-specific deliveries, with formats, shades and kits changing each time.
It moves to the outlet
Those pieces — plus lines produced specifically for outlet stores — arrive at Tbilisi Outlet Village.
Same product, lower price
Identical product, identical quality, 30-70% less. During special offer periods the gap grows further.
Authenticity
Everything on the shelves is original, authentic stock. A lower price here never means a lower grade of product.
Stock rotates
Because this is outlet stock rather than a current-season store, the selection changes with every delivery and the best-known pieces go first. If you are travelling for one specific item, call the store before you set out.
Plan your visit
The Alfaparf Milano Professional store keeps the same hours as the rest of the village. Free parking, EV charging and dining are all on site.
Alfaparf Milano Professional
Tbilisi Outlet Village
- Monday
- 11:00 – 20:00
- Tuesday
- 11:00 – 20:00
- Wednesday
- 11:00 – 20:00
- Thursday
- 11:00 – 20:00
- Friday
- 11:00 – 20:00
- Saturday
- 11:00 – 21:00
- Sunday
- 11:00 – 21:00
Free parking
EV charger
Kids zone
Cafés & restaurants
More than one store
Make a day of it
One of more than thirty names here — the first open-air outlet village in Georgia, mixing international labels with Georgian brands.
30+international and Georgian brands
Kidsdedicated play areas across the village
Diningcafés and restaurants, Georgian and European
Questions people ask
The things people ask before making the trip, answered straight.
Salon colour and Semi di Lino treatments give Alfaparf Milano Professional at Tbilisi Outlet Village a clear purpose when the shade and saving justify the journey.
Is this genuine Alfaparf Milano Professional stock? | Yes. The salon colour, care and styling products arrive through the brand’s official network, rather than an unknown reseller.
Is this all last season’s stock? | No. Deliveries combine products from previous-season assortments with lines made specifically for outlet stores, so formats, shades and treatment kits vary from one drop to the next.
How much cheaper is Alfaparf Milano Professional here? | Prices stay at least 30% below those in the brand’s own city stores throughout the year. During special offer periods, the saving can reach 70%.
Can I count on finding my exact shade or kit? | No. Stock turns over with every delivery, and the best-known products tend to go first. Come prepared to compare the shades, formats or kits available that day rather than travelling for one exact item.
What does Semi di Lino mean on the bottle? | Semi di Lino is the professional line launched in 1989 that became the company’s first major commercial success. Its shampoos and masks are among the products that recur in outlet deliveries.
When is it easiest to browse the hair products? | Weekdays are quieter, making it easier to look through colour labels, care formats and treatment kits. The village is open Monday to Friday 11:00–20:00 and Saturday and Sunday 11:00–21:00.
Also in the village
Four more stores a short walk away.
alfaparf-milano-professional
Alfaparf Milano Professional · Tbilisi Outlet Village
Same product. Same quality.
Better price.
Open daily from 11:00. Free parking, twenty minutes from the centre of Tbilisi.
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