Superdry

Founded in Cheltenham in 2003, Superdry fused Japanese-inspired graphics with vintage American workwear and British craftsmanship. This unexpected blend — part streetwear, part premium casual- turned Superdry clothing into a global success story that perfectly captured the energy of the early 2000s. What began as a small idea from a local retailer quickly evolved into a worldwide label worn by celebrities and students alike. With bold designs, clean fits, and graphic confidence, they offered something different from the mainstream — defining a generation of British style that was both aspirational and accessible.